Elgen Nutag FM 96.9
Elgen Nutag Radio FM 96,9 (Элгэн нутаг радио ФМ 96,9) was launched in 2003 with a staff of 8 people. The radio has for the first time ever live transmitted the celebration ceremony of Naadam festivities and the Japanese professional Sumo wrestling. It broadcasts 168 hours per week. The Director is Mr. D. Batbayar. The radio’s vision is “To reach the world” with its programs. It has branches in several provinces including Zavkhan, Uvs, Umnugobi and Bulgan areas. In 2011 the radio developed an own mobile radio application and it distinguishes itself from other radios through its round-the-clock programs. Mongolians living in Russia, Germany, Malaysia and Taiwan can listen to Elgen Nutag radio. D. Batbayar, the director of the radio, is an actor by profession and launched his radio by producing and broadcasting “radio books” using the Mongolian classical literature. The radio does not have any political or business affiliations.
Audience Share
MD not measurable
Ownership Type
Private
Geographic Coverage
Ulaanbaatar, 3 aimag capitals and 1 soum
Content Type
free
Media Companies / Groups
Ekh Elgen Nutag Co Ltd
Ownership Structure
100
Individual Owner
General Information
Founding Year
2001
Founder
D.Batbayar
Affiliated Interests Founder
D. Batbayar, the director of the radio, is an actor by profession and launched his radio by producing and broadcasting “radio books” using the Mongolian classical literature. The radio does not have any political or business affiliations.
Ceo
Missing Data
Editor-In-Chief
D. Batbayar
Financial Information
Revenue (in Mill. $)
40,000,000.00 MNT
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Private advertising revenue: 10,000,000.00 MNT. Public advertising revenue: None
Market Share
Missing Data
Further Information
Meta Data
MOM questionnaire was fully answered. The radio has not website to proactively inform the public.
Sources
Mongolian Media Today 2016, Press Institute of Mongolia Document ID-1; MOM Questionnaire;
Web search and interview with radio journalists;