Family Radio 104.5

Family Radio FM104.5 (Гэр бүлийн радио ФМ 104.5) is one of the most popular radios with a regional coverage. Its programs can be received in Ulaanbaatar and the remote districts of the capital, Baganuur and Nalaikh, as well as in Bayankhongor and Murun cities. The radio was launched in 2001 by Salkhi Entertainment LLC. The general director is Mr. D. Batjargal. The radio broadcasts 77 hours per week, offering a range of programs focusing on family values, friendship and love issues among young people. The mission of the radio is to promote family happiness, personal development and social fairness. The radio is commonly suspected of being financed by a Christian foundation, but its management denies this stating that it only transmits paid for programs promoting Bible and Christian values. Compared to other commercial radios, the Family Radio FM 104.5 systematically produces and broadcasts significant shares of editoral content that enjoys high popularity among its listeners. This radio is the top second radio in Ulaanbaatar and top second in rural areas after the Mongolian National Radio. (Audience research report. December 2015. Press Institute of Mongolia)