ETV
ETV is a commercial channel established in 2010. The channel ranks in the top ten. ETV HD channel first aired in July 2010 under the motto “To deliver more clarity”. In July 2013 the channel started airing throughout Mongolia and became a country-wide broadcaster. The [channel is on air for 24/7](http://www.massagency.mn/etv1). It delivers a variety of contents to consumers, including political, socio-economic, discovery, historical, arts and culture, sports, and entertainment. In 2016, the government appointed Communications Regulatory Committee (CRC) announced that the special license of the [company is owned by IMerge Media LLC](http://www.crc.gov.mn/k/U/5H), a company founded and invested by Ms. Munkhjargal. N. CRC also reported on its [website that the company CEO is Ganzul.T](http://crc.gov.mn/k/4x/5y). The owner Munkhjargal. N is married to Davaabayar. Ch, Chairman of Mass Agency Group. Also, IMerge Media LLC is a subsidiary of Mass Agency. Chairman Davaabayar. Ch is a member of the Democratic Party and President of “The Association of Resource Creators”.In an [interview with “Grand” magazine](http://www.grandnews.mn/content/read/51100.htm), Davaabayr. Ch said, “the Company has been operating for 8 years, providing products and services in ICT, catering, public transport, and media sectors.”
Audience Share
1.70 %
Ownership Type
Private
Geographic Coverage
Ulaanbaatar
Content Type
paid
Media Companies / Groups
Group: Mass Agency
Ownership Structure
100
Individual Owner
General Information
Founding Year
2010
Founder
Mass Agency, Mr. Davaabayar. Ch, Ms. Munkhjargal. N – husband and wife
Affiliated Interests Founder
Davaabayar.Ch is a businessman, founder and President of “The Association of Resource Creators”. He was running for the Parliamentary election of 2016 from the Democratic Party, but abstained from his candidature shortly. At present, he does not hold any political position
Ceo
CEO: Ganzul. T
Editor-In-Chief
Head of News division: Otgon. B
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Private advertising revenue: 62,433,635 MNT Public advertising revenue: 642,618,864 MNT
Market Share
Missing Data
Further Information
Meta Data
Representatives of the leading media tools, ETV and FM 99.7 both sent a completely filled MOM questionnaire. Even the revenue information of the owner IMerge Media LLC was provided. However, no information was provided on the parent company Mass Agency. Also, there is no information regarding the shareholders of the group.
Sources
Mongolian Media Today, Press Institute of Mongolia, 2016, Document ID-1;
Maxima LLC, TV Ratings 2016, Document ID-2;
http://www.massagency.mn/etv1 ;
http://www.crc.gov.mn/k/U/5H ;
http://crc.gov.mn/k/4x/5y ;
http://www.grandnews.mn/content/read/51100.htm ;